Start with the right review link

Get the link from the Google Business Profile for the location you want reviewed. Our Google review-link guide walks through the steps. Open the destination and check the business name and location before sharing it.

With Tapvero, NFC and the printed QR code open the same unit’s saved destination. After activation, you can edit the Google review link in My products. Keep each display matched to its intended location and check again after changing a link.

Ask at a natural handoff

Try a simple invitation: “If you have a moment, you can share your visit here.” Show the display and let the customer decide. Give everyone the same opportunity, including customers who may have critical feedback.

A café visit, a finished appointment or a completed service offers a place to introduce the option. Adapt these examples to your own voice:

  • Café: “Thanks for visiting. If you’d like to share your experience on Google, you can tap or scan here.”
  • Salon: “You’re welcome to leave an honest Google review here whenever you have time.”
  • Reception or service desk: “If you’d like to share your experience, this link opens our Google review page.”

Keep the invitation short and optional. Let customers choose when and what to write. Do not require a review before they leave, press them to post on your premises, or request particular wording, staff names or stars. Avoid discounts, rewards and staff review quotas. These limits follow Google’s review policies.

Make the tap or scan straightforward

  • Put the display where your team naturally closes the visit and where customers can comfortably reach or scan it.
  • Check that the phone opens the correct business’s review page.
  • Offer the QR code if NFC does not work. NFC requires a compatible phone; both routes need internet.
  • Let the customer use their own phone and choose when to finish.

Can you ask for Google reviews by email?

Yes. Google suggests including your review link on receipts, in thank-you emails and at the end of chat interactions. Use a suitable follow-up you already send. The invitation remains optional. See Google’s link and QR sharing instructions.

Do customers need an app or Google Account?

No Tapvero app is needed. To post a Google review, the customer must sign into a Google Account; it does not have to use a Gmail address. Google explains the requirement in its review-sharing guidance.

Can you collect Google reviews for free?

Yes. Share Google’s review link directly or print its QR code yourself. Tapvero’s NFC + QR displays are an optional physical way to put that route in view. Our Google review card and display guide explains the formats and free alternative.

Does a tap mean someone left a review?

No. Opening a link and publishing a review are different steps. The customer writes and submits the review. Google checks reviews, and publication can be delayed or restricted. See Google’s guidance on missing or delayed reviews.

Use feedback to improve the experience

Record the starting published-review total for the correct location and look at changes over a stated period. Read recurring feedback and reply through your Business Profile. A before-and-after increase alone does not show what caused it. Keep this learning separate from staff review quotas.

Example reply template — replace the bracketed text

“Thank you for telling us about [the specific concern]. We’re sorry to hear about your experience. If you would like to discuss it, please contact us privately through [your usual contact route] so we can look into what happened.”

Use the actual concern and a contact route your business monitors. Keep personal details out of the public reply. Offer only follow-up you can provide; help should not depend on the customer changing their rating or removing the review.

A note on the source

Google’s linked guidance and policies were checked on October 27, 2026. The invitation examples and checklist are suggestions you can adapt.